Sia UX Work

Hi, I'm Sia and this is my favorite quote:

“If you can’t solve a problem, it’s because you’re playing by the rules.” — Paul Arden + Why I love this quote
I love this quote because innovation rarely arrives on a schedule. Twelve years in startups and big tech taught me it usually skips the design sprint, the workshop, and the meeting room. It shows up in the shower, the ocean, or a stray conversation. In those moments, you’re not thinking about the rules you’re supposed to follow.

I'm a senior product designer with 12+ years of experience turning complex problems into meaningful product solutions. I’ve designed, developed, and launched over 80 digital products—spanning display advertising, mobile monetization, e-commerce, and real estate platforms. Collectively, these products have generated more than $2 billion in revenue, made possible by deep collaboration with cross-functional teams across Google, Meta, and beyond.