I'm a senior product designer with 12+ years of experience turning complex problems into meaningful product solutions. I’ve designed, developed, and launched over 80 digital products—spanning display advertising, mobile monetization, e-commerce, and real estate platforms. Collectively, these products have generated more than $2 billion in revenue, made possible by deep collaboration with cross-functional teams across Google, Meta, and beyond.
In-app Shopping
Redesigned the mobile shopping flow to improve speed, usability, and conversion across Google Play surfaces.
UX Scoring
Developed a scalable framework to evaluate UX quality across Google display ad formats—used for internal reviews and product improvements.
Project Character
Explored how character design influences user behavior in mobile ads—combining behavioral psychology with game-inspired UX.
Local Ad Formats
Designed new ad formats bridging online discovery with offline store visits—boosting foot traffic through contextual mobile placements.
Miscellaneous Projects
A collection of additional UX and UI projects—covering e-commerce, concept work, and experimental interactions.
Lighthouse
Created a real estate forecasting tool for Google’s global planning team—translating 10-year headcount data into smarter space planning.
Motion Design
Brought products to life with animation—enhancing clarity, delight, and micro-interactions through motion thinking.